Executive Vice President of Sales & Marketing
Eric Barrett is the Executive Vice President of Sales and Marketing at Betterguards, where he leverages his expertise in global brand strategy to drive growth. A 360-degree brand and business strategist, Eric has a distinguished career working with world-renowned organizations such as Nike, Tesla, Mercedes-Benz, Lexus, Nu Skin, Vivint, Sunrun, Colburn School, UBS, and Bank of New York Mellon. His specialization lies in helping companies innovate and elevate their brands, products, and customer experiences.
Eric played football and studied Design at Brigham Young University (BYU), where he was recognized for his talent with multiple grants and scholarships and graduated with honors. His passion for growth and strategic thinking has been instrumental in shaping successful brand narratives and customer-centric solutions across industries.
