Further funding through the Brandenburg Innovation Voucher (BIG FuE) from the ILB

Feb 9, 2023

The project made it possible to develop "The BetterGuard" - an innovative ankle bandage with an adaptive protective function.

The following results were achieved:

Use of the BG technology in the first end product (D2C) of Betterguards Technology GmbH.
Expansion of sales channels and the associated increase in profitability.
Strengthening of the Brandenburg location through innovative employees and an increase in market presence.

We would like to thank the ILB, the WFBB and the European Union for their support!

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The Betterguards

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Stella Brose

Head of People, Finance & Operations

Stella Brose is the Head of People, Finance & Operations at Betterguards Technology, where she is responsible for establishing and managing all operational and business areas within the company, including HR management, accounting, controlling, procurement, grant management, as well as ambassador and partnership management.

Stella Brose

Article written by

Stella Brose

Head of People, Finance & Operations

Stella Brose is the Head of People, Finance & Operations at Betterguards Technology, where she is responsible for establishing and managing all operational and business areas within the company, including HR management, accounting, controlling, procurement, grant management, as well as ambassador and partnership management.

Stella Brose

kindly supported by

Elron Borchardt

Chief Product & Technical Officer

Elron Borchardt is the Chief Product and Technology Officer at Betterguards Technology GmbH based in Berlin, Germany. He works on the innovation, development, and production of adaptive and game-changing products that help athletes prevent injuries, return faster to sport, and increase their performance.

Elron Borchardt

Eric Barrett

Executive Vice President of Sales & Marketing

Eric Barrett is the Executive Vice President of Sales and Marketing at Betterguards, where he leverages his expertise in global brand strategy to drive growth. A 360-degree brand and business strategist, Eric has a distinguished career working with world-renowned organizations such as Nike, Tesla, Mercedes-Benz, Lexus, Nu Skin, Vivint, Sunrun, Colburn School, UBS, and Bank of New York Mellon. His specialization lies in helping companies innovate and elevate their brands, products, and customer experiences.

Eric Barrett

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