Betterguards Unveils Newly Launched U.S. Product at NBA Summer League

Jul 9, 2024

Betterguards debuts cutting-edge ankle brace, featuring groundbreaking injury protection and recovery technology, to the basketball community.

NEW YORK, July 20, 2023 — Betterguards, a next-generation sports technology innovator, announced today the unveiling of its newly launched U.S. product The BetterGuard during NBA Summer League 2023 in Las Vegas.

NBA Basketball Ankle Brace: Debut at NBA Summer League

The company was one of only five selected as part of the NBA Launchpad program in 2022, which is the leagues’ initiative to source, evaluate, and pilot emerging technologies that advance the NBA's top basketball and business priorities. After its success last year, the Betterguards returned to NBA Summer League offering NBA an up-close look at The BetterGuard's groundbreaking injury prevention and recovery technology shaping the future of basketball.

"We’re thrilled to be back at NBA Summer League and to offer a unique solution for ankle injury prevention," said Betterguards CEO Tony Verutti. "Nobody deserves to miss time due to ankle injuries, and that’s why we’re committed to solving an issue that’s plagued the NBA for decades. The BetterGuard ensures players can stay on the court and compete at the highest level with full mobility and peace of mind.”

Continue reading the full story here: Emerging sports tech company debuts cutting-edge ankle brace

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Eric Barrett

Executive Vice President of Sales & Marketing

Eric Barrett is the Executive Vice President of Sales and Marketing at Betterguards, where he leverages his expertise in global brand strategy to drive growth. A 360-degree brand and business strategist, Eric has a distinguished career working with world-renowned organizations such as Nike, Tesla, Mercedes-Benz, Lexus, Nu Skin, Vivint, Sunrun, Colburn School, UBS, and Bank of New York Mellon. His specialization lies in helping companies innovate and elevate their brands, products, and customer experiences.

Eric Barrett

Article written by

Eric Barrett

Executive Vice President of Sales & Marketing

Eric Barrett is the Executive Vice President of Sales and Marketing at Betterguards, where he leverages his expertise in global brand strategy to drive growth. A 360-degree brand and business strategist, Eric has a distinguished career working with world-renowned organizations such as Nike, Tesla, Mercedes-Benz, Lexus, Nu Skin, Vivint, Sunrun, Colburn School, UBS, and Bank of New York Mellon. His specialization lies in helping companies innovate and elevate their brands, products, and customer experiences.

Eric Barrett

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