Martin Laub

Betterguards is an Official Portfolio Company of the 2022 NBA Launchpad Program

Betterguards is an Official Portfolio Company of the 2022 NBA Launchpad Program

We're proud to be an Official Portfolio Company of the NBA Launchpad Program! We look forward to working with the NBA to develop a product that reduces the negative effects of ankle injuries in basketball players.

More than 300 companies applied for the four innovation categories advertised by the NBA.

For more information about the NBA Launchpad Program, follow the link to the USA Today article or visit the NBA's official website.

https://eu.usatoday.com/story/sports/nba/2022/01/06/shark-tank-meets-nba-emerging-technology-improve-game/9114662002/

https://www.nba.com/news/nba-launchpad-selects-five-companies-to-develop-future-of-basketball-related-technology

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Eric Barrett

Executive Vice President of Sales & Marketing
Eric Barrett is the Executive Vice President of Sales and Marketing at Betterguards, where he leverages his expertise in global brand strategy to drive growth. A 360-degree brand and business strategist, Eric has a distinguished career working with world-renowned organizations such as Nike, Tesla, Mercedes-Benz, Lexus, Nu Skin, Vivint, Sunrun, Colburn School, UBS, and Bank of New York Mellon. His specialization lies in helping companies innovate and elevate their brands, products, and customer experiences.

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Eric Barrett

Executive Vice President of Sales & Marketing
Eric Barrett is the Executive Vice President of Sales and Marketing at Betterguards, where he leverages his expertise in global brand strategy to drive growth. A 360-degree brand and business strategist, Eric has a distinguished career working with world-renowned organizations such as Nike, Tesla, Mercedes-Benz, Lexus, Nu Skin, Vivint, Sunrun, Colburn School, UBS, and Bank of New York Mellon. His specialization lies in helping companies innovate and elevate their brands, products, and customer experiences.

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