Privacy Policy Facebook Fan Page

Privacy Policy Facebook Fan Page

I. Principles

1. Joint controllers for the processing of personal data

The purposes and means of processing personal data when visiting our Facebook page ("Facebook page") are determined jointly by Betterguards Technology GmbH, Eiswerderstr. 20A, 13585 Berlin, Germany ("Betterguards Technology GmbH") and Meta Platforms Ireland Ltd. ("Facebook") within the meaning of Art. 26 of the EU General Data Protection Regulation (GDPR). This results from the fact that Betterguards Technology GmbH, as the operator of the Facebook page, gives Facebook the opportunity to place cookies on the computer or any other device of the person visiting the Facebook page ("visitor") by setting up such a page, regardless of whether the visitor has a Facebook account.

As part of the joint controllership, Facebook assumes primary responsibility under the GDPR for the processing of Insights data and fulfils all obligations under the GDPR with regard to the processing of Insights data (including Articles 12 and 13 GDPR, Articles 15 to 22 GDPR and Articles 32 to 34 GDPR). In addition, Facebook makes the essence of this Page Insights Addendum available to the data subjects (the corresponding “Page Insights Controller Addendum” can be found here:
https://www.facebook.com/legal/terms/page_controller_addendum ).

Below you will find a description of how Betterguards Technology GmbH and Facebook handle personal data when you visit the Facebook page. However, since Betterguards Technology GmbH generally or largely has no influence on the data collected by Facebook and its processing by Facebook, we are currently unable to provide any conclusive information on the purpose and extent of the processing of your data by Facebook. However, we will monitor further developments in this regard and adapt this data protection declaration accordingly if necessary.

We would like to point out that you use this Facebook page and its functions at your own risk. This applies in particular to the use of interactive functions (in particular commenting, sharing, rating).

2. Name and address of the joint controllers

a) The primary responsible party is:

Facebook
Meta Platforms Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2 Ireland

b) Another responsible party is:

Betterguards Technology GmbH
Eiswerderstr. 20A
13585 Berlin
Germany

Phone: 030/4220669-0
Email: info@betterguards.de
Website: www.betterguards.de

3. Contact details of the data protection officer of the primary controller Facebook

You can contact the data protection officer of the primary controller Facebook at the following link:

https://www.facebook.com/help/contact/540977946302970

4. Name and address of the data protection officer of the other responsible party

The data protection officer of the other responsible party Betterguards Technology GmbH under 2.b) can be reached at:

DataCo GmbH
Nymphenburger Str. 86
80636 Munich
Germany
+49 89 7400 45840
www.dataguard.de

5. Legal basis for the processing of personal data

If the consent of the data subject is obtained for the processing of personal data, Art. 6 (1) sentence 1 lit. a (GDPR) serves as the legal basis for the processing of personal data.

When processing personal data that is necessary to fulfill a contract to which the data subject is a party, Art. 6 Paragraph 1 Clause 1 Letter b of GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

To the extent that processing of personal data is necessary to fulfill a legal obligation to which Betterguards Technology GmbH or Facebook is subject, Art. 6 (1) sentence 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) sentence 1 lit. d GDPR serves as the legal basis.

If processing is necessary to protect a legitimate interest of Betterguards Technology GmbH, Facebook or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 (1) sentence 1 lit. f GDPR serves as the legal basis for processing.

6. Possibility of objection and removal

The visitor has the option to revoke his consent to the processing of personal data at any time (see also rights of the data subjects). If the visitor contacts us by email, he can object to the storage of his personal data at any time.

The collection of data to provide the Facebook page and the storage of data in log files is essential for the operation of the Facebook page. Consequently, there is no possibility for the visitor to object.

7. Rights of the data subjects

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis those responsible:

  • Right to information about the data stored about you by Betterguards Technology GmbH or Facebook;
  • Right to rectification, erasure or restriction of processing of your personal data;
  • Right to object to processing that serves the legitimate interests of Betterguards Technology GmbH or Facebook, a public interest or profiling, unless Betterguards Technology GmbH or Facebook can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims;
  • Right to data portability;
  • Right to complain to a supervisory authority;
  • Right to revoke your consent to the collection, processing and use of your personal data at any time with future effect.

If you would like to exercise your rights, you can address your request to both Betterguards Technology GmbH and Facebook. For example, you can use the contact options listed above. If you contact us, we will forward your request to Facebook if it concerns questions regarding the processing of Insights data. Facebook will answer requests in accordance with the obligations incumbent upon us under the Page Insights Addendum.

II. Processing of personal data by Betterguards Technology GmbH

1. Purpose of data processing

Betterguards Technology GmbH maintains online presences within social networks in order to communicate with interested parties and users active there and to inform them about our products, events and news.
When you visit our Facebook page (regardless of whether you are logged into your Facebook account or not), your browser transmits certain data to the web server for which Facebook is responsible for technical reasons. In addition, Facebook uses so-called "cookies". Cookies are small text files that are stored in the memory of your device via your browser. Cookies set by Facebook are intended, among other things, to enable Betterguards Technology GmbH, as the operator of the Facebook page, to receive statistics that Facebook creates based on visits to this page for the purpose of controlling the marketing of our activities.

2. Description and scope of data processing

As the operator of the Facebook page, Betterguards Technology GmbH can obtain anonymized statistical data about visitors to our Facebook page using the Facebook Page Insights function, which Facebook provides to us free of charge as an indispensable part of the user relationship. This data is collected using cookies set by Facebook, each of which contains a unique user code that Facebook stores on the visitor's device. The user code, which can be linked to the registration data of users registered with Facebook, is collected and processed when the Facebook page is accessed.

In particular, the fan page operator may receive demographic data on its target audience provided by Facebook - and thus the processing of this data - including trends in the areas of age, gender, relationship status and professional situation, information on the lifestyle and interests of its target audience and information on the purchases and online purchasing behaviour of visitors to its page, the categories of goods or services that interest them most, as well as geographical data that informs it where to carry out special promotions or organise events and generally enables it to make its information offer as targeted as possible.

Although the visitor statistics created by Facebook are only transmitted in anonymized form to Betterguards Technology GmbH as the operator of the Facebook page, the creation of these statistics is based on the previous collection - through the cookies placed by Facebook on the visitor's device - and the processing of the personal data of these visitors for these statistical purposes. Further information on Facebook Page Insights can be found at:

https://de-de.facebook.com/legal/terms/information_about_page_insights_data

https://de-de.facebook.com/help/pages/insights

Data on the Facebook groups linked to our Facebook page is also provided in this way. Due to the constant development of Facebook, the availability and processing of the data changes, so for further details we refer to the Facebook data protection information mentioned in the previous paragraph and below under "PROCESSING OF PERSONAL DATA BY FACEBOOK".

We use this data, which is available in aggregate form, to make our posts and activities on our Facebook page more attractive to users. For example, we use the distribution by age and gender to tailor our approach and the users' preferred visit times to optimize the timing of our posts. Information about the type of device used by visitors helps us to adapt the visual design of the posts accordingly. In accordance with the Facebook Terms of Use, which every user has agreed to when creating a Facebook profile, we can identify the page's subscribers and fans and view their profiles and other information shared by them.

In addition to this automatically collected, anonymized data, we also process the data that you have voluntarily provided to us, for example in the context of comments on posts or contacting us.

If you click on the link https://betterguards.de/pages/datenschutzerklarung (you are currently on this page), which is set on the Facebook fan page of Betterguards Technology GmbH, you will be taken to a subpage of the Betterguards Technology GmbH website. Personal data is also processed on this page. The data protection declaration applicable to these pages can be found here: tbd

3. Data deletion and storage period

Personal data will be deleted or blocked as soon as the purpose for which it was stored no longer applies. Storage may also be necessary if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which Betterguards Technology GmbH is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to continue storing the data for the conclusion or fulfillment of a contract.

III. Processing of personal data by Facebook

How Facebook uses the data from visits to Facebook pages for its own purposes, to what extent activities on the Facebook page are assigned to individual users, how long Facebook stores this data and whether data from a visit to the Facebook page is passed on to third parties is not clearly and conclusively stated by Facebook and is not fully known to us. However, we will monitor further developments in this regard and adapt this data protection declaration accordingly if necessary. The following information is based on information publicly provided by Facebook regarding the processing of personal data when using Facebook products.

1. Purpose of data processing

Facebook states that it processes visitors’ personal data for the following purposes:

  • Providing, personalizing and improving Facebook Products;
  • Providing measurements, analytics and other Facebook services;
  • Promoting protection, integrity and security;
  • Communication with Facebook users;
  • Research and innovation for social purposes.

For more information about the purposes of data processing by Facebook, please see the Facebook Data Policy:

https://de-de.facebook.com/policy.php

Further information on Facebook’s legitimate interests in the processing of personal data can be found here:

https://de-de.facebook.com/about/privacy/legal_bases

When you visit our Facebook page (regardless of whether you are logged into your Facebook account or not), your browser transmits certain data to the web server for which Facebook is responsible for technical reasons. Facebook also uses "cookies". Facebook uses cookies, among other things, to provide Betterguards Technology GmbH, as the operator of the Facebook page, with statistics for the purpose of controlling the marketing of our activities. For more information on the use of cookies by Facebook, please see the Facebook Cookie Policy:

https://de-de.facebook.com/policies/cookies/

2. Description and scope of data processing

a) What types of information does Facebook process?

In order to provide the Facebook products, Facebook needs to process information about visitors. The types of information collected by Facebook depend on how the visitor uses the Facebook products. The following information may be processed by Facebook:

Things done and provided by visitors and others, such as information about how the visitor uses Facebook Products, information about transactions conducted on Facebook Products, or information about the people, Pages, accounts, hashtags and groups the visitor is connected to.

Device information such as device attributes, identifiers, network and connections, and cookie data.

Information from partners, which allows advertisers, app developers and publishers to send information to Facebook through the Facebook Business tools they use, including social plugins (such as the "Like" button), Facebook Login or the Facebook pixel. These partners provide Facebook with information about the visitor's activities outside of Facebook.

In addition, Facebook uses cookies that are placed on the visitor's device when the Facebook page is accessed, regardless of whether the visitor is logged into their Facebook account or not. In addition, Facebook also processes the information stored in the cookies when a person visits the Facebook services, services provided by other members of the Facebook group of companies, and services provided by other companies that use the Facebook services. In addition, other entities such as Facebook partners and other third parties may use cookies on the Facebook services to provide services to Facebook or the companies that advertise on Facebook. For more information about the use of cookies by Facebook, please see the Facebook Cookie Policy:

https://de-de.facebook.com/policies/cookies/

When you access a Facebook page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for "German" IP addresses) and deleted after 90 days. Facebook also stores information about its users' devices (particularly as part of the "login notification" function); this may enable Facebook to assign IP addresses to individual users.

If you want to avoid this, you should log out of Facebook or deactivate the "stay logged in" function, delete the cookies on your device and close and restart your browser. This will delete Facebook information that can be used to identify you directly. This allows you to use our Facebook page without revealing your Facebook ID. When you access interactive functions on the page (like, comment, share, messages, etc.), a Facebook login screen will appear. After logging in, you will be recognizable to Facebook as a specific user.

For information on how to manage or delete information about you, please visit the following Facebook support pages:

https://de-de.facebook.com/about/privacy .

For more information about the types of information Facebook processes, see the Facebook Data Policy:

https://de-de.facebook.com/policy.php

b) How is the information processed by Facebook shared with others?

Facebook works with third-party partners who help Facebook provide and improve its products or use Facebook Business tools to grow its business. Facebook may share information with the following third parties:

  • Partners who use Facebook analytics services;
  • Advertisers;
  • Partner for measurements;
  • Partners who offer goods and services in Facebook products;
  • Suppliers and service providers;
  • researchers and scientists;
  • Law enforcement or legal requests.

For more information about the data that Facebook may share with third-party partners, please see the Facebook Data Policy:

https://de-de.facebook.com/policy.php

c) How does Facebook process and transmit data as part of its global services?

Facebook shares information worldwide, both internally between Facebook companies and externally with its partners and with those people or organizations with whom the visitor connects and shares something around the world. Data may also be transferred to and processed in the USA or other third countries that do not have an adequate level of data protection. In this regard, Facebook uses standard data protection clauses approved by the European Commission or relies on the adequacy decisions issued by the European Commission for certain countries.

For more information about data transfers by Facebook, please see the Facebook data policy:

https://de-de.facebook.com/policy.php

3. Data deletion and storage period

Facebook retains data until it is no longer needed to provide its services and Facebook products, or until the user's Facebook account is deleted, whichever comes first. This is determined on a case-by-case basis and depends on things such as the type of data, why it is collected and processed, and any relevant legal or operational retention needs.

For more information on data deletion and storage duration, please see the Facebook data policy:

https://de-de.facebook.com/policy.php

For more information about how long cookies set by Facebook are stored, see the Facebook Cookie Policy:

https://de-de.facebook.com/policies/cookies/

This privacy policy was created with the support of DataGuard.